Brand marketing and design consultancy based in

We help build and distinguish iconic brands by supporting agency and marketing teams in creating great work.

We guide organisational efficiency and transformation.

We work globally, on site or remotely. Our experience on the ground covers North and Latin America, Europe and South-East Asia.

We're recognised for strategic foresight, team-building and savvy stakeholder management.

Brand services

Go to market planning
Comms strategy
Social + content strategy
Campaign management
Brief development
Agency search + pitch orchestration
New partner onboarding + relationship reset
SOW development/ negotiation
Org design + workflow

Agency support

Senior level Account management
Agency branding + positioning
Agency marketing strategy
New business process + toolkit
Pitch support
Org design + workflow
Campaign development
Brand identity + space design

Team

Aimée Betancourt

Co-Founder

Franco-Mexican/American communications and growth consultant with 15+ years of global creative agency & brand marketing experience (ex W+K, BETC, Ogilvy).

Filipe Alvaro

Co-Founder

Portuguese, creative director and multi-layered designer who seasoned in the fashion industry before focusing on brand identity and interior design.

Ana Roseiro

Finance Director

Portuguese, management and finance guru. Her love of people and art led her to nurture the top ceramic companies in the country, before turning to the creative sector.

et al.

Our stellar network of world class strategists, creatives, producers and media gurus who support on ad hoc projects.

“Can't say enough great things about Aimée - over the last two years she supported us on a range of brand and comms related projects at Miele. She brought a smart and measured approach to facilitating our communications agenda with that of our creative partners, and as such laid the foundation for some very good work to be completed and put out in to the world.

She provided guidance to our internal teams on how best to navigate complex projects that involved multiple stakeholders and as such demonstrated how to improve our agency relationships and get the most out of them. Always positive, very professional and a lovely person to work with.”

— Richard Green, VP Brand & Content, Miele

“Aimée is the kind of person you love to work with : she is passionate, incredibly talented in the way brings people together and how she craves for achieving the best work possible. Aimée is a genuine team player, a real problem solver and is not afraid to get her hands dirty. She is a real sunbeam and has a great sense of humour. She was a superb professional mentor.”

— Louise Rahman, Anomaly

“Aimée and Filipe light up any room with their big smiles and contagious enthusiasm. With a great creative sensibility, a sharp strategic vision and a marvellous ability to solve problems seamlessly, they are the best you can expect from consulting partners. It’s an immense pleasure to have them around on a project and always a delight to chat around a drink.”

— Raphael Hodé, Designit