Brand marketing and design consultancy based in

Building iconic brands by supporting agency and marketing teams in creating great work.

We guide creative excellence, organisational efficiency and business transformation.

We're recognised for strategic foresight, team-building and savvy stakeholder management.

We work globally, remotely or on site as needed.

Brand services

Go to market planning
Social + content strategy
Comms strategy
Campaign management
Brief development
Agency search + pitch orchestration
New partner onboarding + relationship reset
SOW development / negotiation
Org design + workflow

Agency support

Senior level Account management
Agency branding + positioning
Agency marketing strategy
New business process + toolkit
Pitch support
Org design + workflow
Campaign development
Brand identity + space design

Team

Aimée Betancourt

Co-Founder

Franco-Mexican/American communications and growth consultant with 15+ years of global creative agency & brand marketing experience (ex W+K, BETC, Ogilvy).

Filipe Alvaro

Co-Founder

Portuguese, creative director and multi-layered designer who seasoned in the fashion industry before focusing on brand identity and interior design.

Ana Roseiro

Finance Director

Portuguese, management and finance guru. Her love of people and art led her to nurture the top ceramic companies in the country, before turning to the creative sector.

et al.

Our network of world class strategists, creatives, producers and media gurus who support on ad hoc projects.

“Aimée is a unicorn. From day one she showed her leadership, versatility and kindness to everyone. She built relationships with our extended client teams, a diverse network of external partners and managed the talent at the heart of our unique storytelling moonshot.

Truly one of the rare people with the combination of courage and humility - a relentless connector, a creative thinker and a collaborative doer. This remarkable person will deliver whatever you and your team needs, and show you everything you never knew you needed.”

— Ben Zawadska Milligan, Brand Director, Nike

“Can't say enough great things about Aimée - she supported us on a range of brand and comms related projects at Miele. She brought a smart and measured approach to facilitating our communications agenda with our creative partners and laid the foundation for very good work to be put out in to the world.

She provided guidance to our internal teams on how best to navigate complex projects with multiple stakeholders demonstrated how to improve our agency relationships and get the most out of them. Always positive, very professional and a lovely person to work with.”

— Richard Green, VP Brand & Content, Miele

“Aimée and Filipe light up any room with their big smiles and contagious enthusiasm. With a great creative sensibility, a sharp strategic vision and a marvellous ability to solve problems seamlessly, they are the best you can expect from consulting partners. It’s an immense pleasure to have them around on a project and always a delight to chat around a drink.”

— Raphael Hodé, Designit